Ecommerce · Industry
Convert more of the traffic you already pay for, and serve the orders without more people.
Most of the leak sits between the click and the delivery, not in the storefront.
The problem
The margin leaks in five places at once.
Different catalogues, different channels, different sizes of operation - the same five failures repeat. Each of these is worth measuring before anyone proposes a tool.
01Demand costs more to create than it should
Recommendations are the same for everyone.
Merchandising rules are set by hand and rarely revisited, so every shopper is shown the same catalogue.
Campaigns wait on creative production.
Every variant, format and animation is produced by hand, so what can be tested is capped by studio capacity.
Merchandising and content teams are doing data entry.
Descriptions, attributes and translations are rewritten by hand, so time-to-live is a staffing problem.
02Revenue leaks along the funnel
Traffic is up. Conversion and basket size are not.
Weak search relevance and thin product content mean shoppers leave without buying, or buy less than they came for.
Abandonment is treated as a cost of doing business.
Recovery runs on a generic email and a discount code, so the same friction produces the same abandonment next week.
Acquisition spend does not scale into revenue.
With no clean line from impression to order to repeat purchase, budget grows faster than the revenue it buys.
03Cost to serve rises with every order
Support capacity is the ceiling on growth.
The same handful of questions fills the queue, so holding response times steady means hiring in proportion.
Exceptions eat the attention meant for planning.
Failed orders, address problems and settlement mismatches absorb the analysts who should be deciding what to buy.
04Inventory and returns quietly take the margin
Stockouts and overstock happen at the same time.
Replenishment runs on simple rules, so fast lines run dry while slow ones tie up capital and get marked down late.
Returns cost more than the refund.
Reverse logistics and inspection are handled the same way whatever the item is worth.
Fraud controls are blunt in both directions.
Rule-based checks let sophisticated fraud through and stop legitimate customers at checkout.
05Leadership sees it after the fact
The commerce picture is assembled by hand, monthly.
Sessions, carts, orders and returns sit in different systems, so where margin leaks is a project rather than a question.
Nothing is measured, so nothing can be scaled.
With no recorded baseline, an operational change cannot be shown to have worked or repeated with confidence.
The method
Turning business problems into the right solutions.
Understand how the business actually works.
Before proposing a solution, we map the workflow as it exists today - not how it's supposed to work on paper.
- People and responsibilities
- Processes and handoffs
- Systems, tools and the data between them
- Manual and repetitive work
- Decision points and exceptions
- Time, cost and operational dependencies
OutputA clear view of the current workflow, its dependencies and its operational reality.
Proof
Where we have done this.
Ecommerce · India · Production
The gold rate moves every morning. Twenty thousand prices used to move by hand.
Zinara sells fine jewelry direct on Shopify, where every one of roughly 20,000 variants carries a price that is a live calculation rather than a stored number. All of it ran on an Excel file and manual uploads. We replaced the process with a custom ERP that prices the whole catalogue from a single daily rate entry, tracks every physical piece individually, and runs procurement, fulfilment and the shop counter from the same system.
Read the case study →Have an operational problem worth solving?
Bring us the process that's expensive, slow, manual or difficult to scale. We'll spend 30 minutes understanding it and telling you - honestly - whether AI or automation can meaningfully improve it.